Research and planning: Color Association.

 

Certain colors have different meaning associated with them, which will vary dependent on context. For example:

red: caution, anger, love, negative, hot

orange: warm, autumn

yellow: happy, fun, young

green: nature, calm, good luck

blue: stability, professional, cold, trust, intelligence

purple: wealth, mystical, decadent

brown: rustic, practical, warm, vintage

white: sterile, innocence, peace, truth, cleanliness

black: sophistication, death, night, contemporary

multicolour: international, all inclusive, multicultural